Digital Marketing Specialists

Students who complete a Certificate in Digital Media Marketing will have the skills to write and post blogs,create press releases, track metrics, and maintain business digital media platforms like LinkedIn, Facebook,Twitter, YouTube, Pinterest, and Instagram. Students are expected to have a specific application for these skills; they will use the skills to supplement a declared major to support the marketing efforts of an employer.

Performance Learning

Performance Learning initiatives for third parties in the community could include creating an integrated marketing communication campaign, designing a social media strategy for a student-run venture or local business, or competing in an international online marketing challenge.

Required courses

  • MK200 Principles of Marketing
  • MK 365 Brand Loyalty through Digital Media
  • MK 308 Consumer Behavior & Analytics

Digital Media Marketing electives choose 3 credits

  • MK 307 IMC Campaigns
  • MK 310 Personal Selling
  • MK 360 Special Topics
Digital Media Marketing Major Sheet Fall 2015