Branding & Licensing Info

Shilling Hall

The Millikin University Brand

Millikin University’s brand identity includes several identifying marks. The Millikin visual identity is our symbol which represents our integrity and the quality education we provide. Our name and logos are licensed and trademarked and may only be used in conjunction with vendors approved by Millikin University and licensed with Learfield Licensing Partners.

Frequently Asked Questions about Licensing

What qualifies as a trademark?

Any mark, logo, symbol, nickname, letter(s), word(s) or combination of these that can be associated with Millikin qualifies as a trademark.

Why have a licensing program?

A trademark-licensing program gives Millikin control over its logos and marks, thus, ensuring the quality and consistency of all of the University's merchandise. It also enables Millikin to generate revenue from the sale of merchandise bearing its logos and marks. (Promotional items used by the University and its programs are not charged royalties.) The revenue is used to support and enhance many campus-wide programs. Outside of Millikin, the trademark-licensing program creates a cooperative and positive working relationship with the manufacturers and retailers who work with the University.

Who needs a license?

Any vendor wishing to use Millikin’s marks, logos and symbols must obtain a license.

What products can be licensed?

Students, alumni, and fans generate many great ideas for new Millikin products. Products will be considered and must be approved by the Marketing Director. No products will be licensed without the approval of the Marketing Director. This ensures all products associated with Millikin are of high quality and good taste, and ensures the non-approval of potentially hazardous items.

Can an alumni or student group sell products using Millikin's marks as a fundraiser?

Yes. Before contacting manufacturers regarding new products, designs, or an idea for a fundraiser, be sure to check with the Marketing & Media Relations Office. They will be able to identify licensed vendors to produce the items, saving everyone time and effort.

Where can employees access logos and watermarks?

Millikin's official logos and wordmarks are available to faculty and staff on G:/ALL/Logos.