Analytics is a buzzword in business today. It has become a new label for evidence-based management. Data is everywhere and there is an urgent need to collect and preserve it; what we do with it is an important part of improving business, decision making, and providing an edge over competitors. Data Analytics is focused on why an event happened and what will happen in the future.
Data Analytics is the systemic computational analysis of data or statistics. It is used to:
- Discover patterns, relationships, or stories in data,
- Interpret data sets or information to determine causation or correlation, and
- Communicate data, patterns, information, or observations using data.
Millikin’s Data Analytics & Business Intelligence Graduate Certificate will prepare students to start processing data that organizations produce and turn it into usable information, using the latest statistical & modeling tools to serve stakeholders’ interests.
Who should enroll?
Suitable for any industry, this graduate certificate is for those who wish to learn how to use data to solve complex and sophisticated problems that will give your business a competitive advantage. It will prepare you to become a leader who:
- Knows how to apply and use data strategically,
- Designs tools that assist in making high-value, high-stake decisions, and
- Effectively combines the power of instinct and experience with the science of data and analytics.
Program features:
- Starts every June
- 6 months completion time
- Evening, in-person classes
- Classes meet once a week for 3.5 hours
MB535. Business AnalyticsBusiness analytics is focused on taking insights derived from data and applying them “on the ground” by making data-driven business decisions, including collecting, managing, and analyzing datasets, forming inferences and predictions from data, and making optimal and robust decisions. Business analytics makes extensive use of statistical analysis, and the applications of business analytics span all functional areas. (3 credits) |
MB536. Business Forecasting & PlanningBusiness forecasting is an estimate or prediction of future developments in business, such as sales, expenditures, and profits. Given the swings in economic activity and the drastic effects these fluctuations can have on profit margins, it is not surprising that business forecasting has emerged as one of the most important aspects of planning. Forecasting has become an invaluable tool for managers and business people to anticipate economic trends and plan accordingly. Good business forecasts can help business owners and managers plan and adapt to a changing economy. (3 credits) |
MB537. Data Visualization for Business ApplicationData visualization is the graphic representation of data. It involves stripping data down to its most important structures and then using the best techniques to convey the data for effective communication, decision-making, and persuasion. This course will develop a vocabulary and framework for discussing, critiquing, assessing, and designing visual displays of quantitative and qualitative data. This entails awareness of human perception and cognition, the use of best design practices in visualization of data, and storytelling with data. (3 credits) |
MB538. Data MiningData mining is a process used to extract usable data, or patterns, from a larger set of data for business application using statistical analysis. This course provides students with an appreciation of the uses of data mining in solving business decision problems. Students will gain knowledge of theoretical backgrounds to several of the commonly used data mining techniques and will learn about the application of data mining, as well as acquiring practical skills in the use of data mining. (3 credits) |
Application deadline:
Apply Now