Visual Media, Arts Technology
What were your primary responsibilities with Millikin Creates?
My primary responsibility was acting as the Creative Director. This meant I got to be involved in nearly every project that came through the firm, which was really cool for me because it gave me so much extra experience and understanding of the firm as a whole. I mainly served to work with the designers and editors to ensure all our content was held up to a professional standard.
Additionally, I did a lot of design and illustrative work for Millikin Creates, which lined up perfectly with my Visual Media concentration in school. For example, this Spring 2021 semester I illustrated the cover design for Dr. Julie Bates’ BURST Student Magazine.
What have you learned during your time on Millikin Creates’ staff?
My time on the staff has been excellent! I feel like being involved in all aspects of a media firm has helped me get a much clearer idea of what goes into running one. I got a lot of terrific experience working with real-world clients on and off-campus and now have a greater understanding of what all goes into team-based design jobs. I got to work with a lot of my classmates on so many cool projects that were made far more impressive through collaboration than they would have been if done on my own.
What experience here at Millikin University has prepared you for your career?
Before I joined Arts Technology here at Millikin, I had no idea if the kinds of things I enjoyed doing, such as computer art and design, were something I could do as a career. I didn’t really know where to start looking into finding jobs in my field because I knew I lacked the knowledge I needed to do those jobs efficiently. Arts Tech solved that issue for me entirely. Studying this major has prepared me so much better than I could have imagined for a design job and helped me open my eyes to how applicable my skills are in so many different career fields.
What made you decide to major in Arts Technology Visual Media and minor in Digital Media Marketing? How do these two areas fit your career goals?
I actually first came to Millikin back in 2014 when the closest thing I could find to what I wanted was Studio Art as a major. As much as I enjoyed it, it really did not fit my needs and my goals career-wise. I was fortunate to stumble across the Arts Technology major a few years later, and I leapt at the chance to be a part of it. Here was finally something that lined up with my passion, and I was so excited to be a part of it!
As for my minor in Digital Media Marketing, I have really enjoyed the overlap of my digital designs and branding with marketing. I didn’t add on my minor until my final semester, but I was lucky that I had taken most of the necessary classes already. It just fit so well with my career goals that I couldn’t pass it up, and I’m so glad I didn’t.
You’ve won several American Advertising Awards for your graphic design and digital illustrations over the past 3 years. Which pieces are you most proud of and why?
I created an illustrative Women’s Rights piece in an intro to digital media class that is still probably one of my favorites. I made the whole thing in Adobe Illustrator and took inspiration from Shepard Fairey’s artwork to create a sort of cut-out design of a woman with overlapping textures and colors. I still remember that as being one of my favorite pieces to create in my years at Millikin.
2020 Gold ADDY® Award, American Advertising Award, Regional. Elsa Rotramel. The Future is Female Poster Illustration
2019 Judges’ Choice / Gold ADDY® Award, American Advertising Award, Regional. Elsa Rotramel. Islamophobia Stamp Book
For more examples of Elsa’s design, animation, branding, and digital art visit: https://ekrotramel.myportfolio.com