Millikin School of Music hosts "Artists, Entrepreneurs and Purpose" Seminar
The Millikin University School of Music, Arts Technology Department and Center for Entrepreneurship recently hosted a music industry seminar titled "Artists, Entrepreneurs and Purpose," featuring Anthony Khan and Ranadeb Choudhury, on Sept. 25.
The seminar presented a unique opportunity for Millikin students to hear about the music industry from both ends of the spectrum - from the creative visions of Anthony Khan to the business building blocks of Ranadeb Choudhury. Students learned about their paths as entrepreneurs and artists in conversation with Martin Atkins, music industries coordinator at Millikin.
The event was the first of four other seminars that will be moderated by Martin Atkins. One of the main topics that was discussed throughout the evening involved the ups and downs of the two guests' journeys to build their careers.
Ranadeb Choudhury is CEO of 8tivLabs, a full service brand consultancy with an eight-tiered approach to serving as a partner in solving tough business challenges. 8tivLabs brings together the top minds from the eight foundations of business to generate market-shifting results.
Choudhury has worked with a variety of different brands on many different levels, including MTV, BET, Apple Music, New Era, Toyota, Jeep, Coca-Cola, Red Bull, Nike, New Balance, Sony Pictures and Universal Pictures.
"The audience can learn from our trials, and our tribulations, successes and failures," Choudhury said in an interview with the Herald & Review. "So, it's a learning experience."
In order to stand out from the world's other artists, Atkins suggested that up-and-coming musicians should be open to embracing technological innovations to best reach their audiences and remain relevant.
"People make the mistake of thinking that because certain things are coming to an end, that's a thing. In the music business, that's always been the thing," said Atkins.
Anthony "The Twilite Tone" Khan is a BMI Award-winning, Grammy-nominated producer, songwriter and DJ. Khan has fused his Chicago-house and hip-hop legacy into rhythmic beats for the likes of Kanye West, Gorillaz, John Legend, Pusha T and Big Sean.
Khan co-wrote three tracks on Kanye West's and GOOD Music's "Cruel Summer," including the lead single "Mercy" which reached No.1 on Billboard's U.S. Hot R&B/Hip-Hop Songs and U.S. Rap Songs Charts.
"When it comes to keeping up with trends, and keeping up with the Joneses of the music industry, I dare not," Khan said. "Because once I do that, then I'm going to be competing, and thus my creativity will suffer. There is no competition when you create."
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