The goal: To raise $300,000 for annual student scholarships in three days from alumni, parents, faculty, staff and friends of the university.
The result: More than $365,000 was donated during the period from April 29-May 1, with gifts still being accepted through the end of MU’s fiscal year, June 30. The outpouring of gifts from more than 1,000 donors topped a previous two-day blitz in spring 2014 that raised more than $200,000.
Again this year, “blue cheese” videos used humor to emphasize the serious need for student scholarships, highlighting the fact that 98 percent of Millikin students receive some type of financial aid to attend the university. MU distributed more than $35.7 million in scholarship support to students for the 2014-15 year, ranging from merit to alumni legacy and more. These scholarships are financial aid awards that are not to be paid back and are often based on academic achievement, talent or financial need.
“I hope we all feel a jolt of Big Blue pride at the way the Millikin community has stepped up to support this effort to make a positive difference in the lives of our students,” says President Patrick White. “My heartfelt thanks to everyone who supported the True Blue Scholarship Challenge to help provide scholarships for deserving students.”