Division of Enrollment

Job Description

 

               

Position Title:  Media and Public Relations Coordinator

Department: Marketing and Media Relations       

FLSA Category: Exempt               

 

Working Relationships:

  • Reports to: Executive Director of Marketing and Communications
  • Works Closely with: Marketing and Media Relations Office, Alumni and Development Office, University faculty, students and staff
  • Directly Supervises: Student interns/worker(s)

 

Job Summary:

The Media and Public Relations Coordinator is the chief source for information about Millikin University and is responsible for telling the University’s story through various media to enhance the Millikin brand by creating high-quality content for news releases, feature pieces and other written materials.

The Coordinator is responsible for the planning, execution, analysis and continual improvement of a comprehensive, proactive and outcomes-driven media and public relations plan that enhances Millikin University’s visibility, reputation, relationships and resources. The outcomes of these efforts will demonstrate increased awareness and interest of the University.

The Media and Public Relations Coordinator is also responsible for developing communications strategies and assisting in managing emergency and crisis communications plans and activities.

The position's scope of influence is both University and community wide. Success in this position necessitates skills in communication, leadership and collaboration with constituents across marketing and media, campus and community. The Coordinator’s schedule may include working evenings and/or weekends.

 

VALUES

All employees are expected to uphold the values of the University.  At Millikin University, we value:

  • Commitment to the discovery of knowledge
  • Civil debate
  • Passion and enthusiasm
  • Dignity and respect for individuals
  • A diverse and inclusive community
  • Integrity and responsibility
  • Advancement of the greater good

 

Responsibilities:

  • Yield high quality media coverage for the University by proactively developing and maintaining opportunities and relationships with local and national media
  • Develops and implements a comprehensive media relations plan at the local, regional, state and national level
  • Produce content for news releases, feature stories, media advisories, expert alerts, the President’s Office and other written media relations materials
  • Maintain the news section of millikin.edu
  • Collaborate with appropriate University offices to develop media strategies to advance the Millikin brand
  • Serves as key media relations contact and provides communication support during crisis and emergency events
  • Monitors Millikin's presence in traditional, online and social media outlets through the use of media tracking software (Cision)
  • Create and publish student achievements through external distribution software (Merit Pages, Inc.)
  • Organize press conferences, media tours, interviews and other events and activities to promote Millikin's academic programs, initiatives and news
  • Provides communication support for Millikin president, administrators, faculty, staff and students
  • Tracks current events and higher education issues to explore opportunities for media placements and university collaboration
  • Promotes faculty expertise through the use of the Faculty Experts Guide and various media outlets
  • Attends and participates in appropriate conferences, events and networks to establish significant positioning in the community and represent University
  • Works independently and as a productive collaborator of the Marketing and Media Relations team
  • Responds to tight deadlines and works on multiple projects simultaneously
  • Performs additional job-related duties as assigned

 

Minimum Qualifications:

  • Excellent writing, editing, interviewing and networking skills
  • A Bachelor’s Degree in communications, journalism, public relations, English or other related field
  • A minimum three years professional experience in media relations
  • Ability to work independently on projects and also collaborate as a strong team member
  • A high degree of creativity, initiative and integrity
  • Willingness to stay up-to-date with emerging trends in media relations
  • A confident, professional and positive attitude
  • Sound organization skills
  • Excellent attention to detail
  • Excellent knowledge of public relations and strategic communication principles and best practices
  • Ability to perform multiple tasks simultaneously and with precise execution

 

Work Environment:

Manual Dexterity:

  • Dexterity to operate a keyboard

Physical Effort:

  • Typically sitting at a desk or table
  • Occasionally lifting 25 lbs. or less
  • Hearing and visual acuity within normal range

Working Conditions:

  • Typical working conditions found in most administrative work areas

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