Millikin Industry Studies Tour (MIST)

Dr. David Burdick, Associate Professor,
School of Music

MIST offers music students the opportunity to perform popular music in ensembles. In our first year, we examined the venture using tools like the Business Model Canvas, to help us create a model that relies on peerdriven​ accountability and clear expectations for quality and commitment. This spring, our ensembles, including singer/songwriter duos, Motown group and rappers, performed at the University Commons dedication. This was an excellent collaborative experience for our venture, not only with other student groups, but also with the Admissions Office. MIST ensembles are being used in a recruiting initiative which at once puts students “on the road” and increases the visibility of a new brand for the music program at Millikin.