Public Image? Unlimited!
Millikin’s Coordinator of Music Business, Martin Atkins, has been at the center of the industry for more than 40 years. The past 3 weeks, however, have been particularly “crazy” by Martin’s own admission. He began on September 11 with an invitation to speak in New York City about his 5 years in Public Image Ltd. (PiL), the band formed nearly 40 years ago by Sex Pistols frontman, Johnny Rotten. The next day, he performed a high profile drumming gig with the band Ruby at the Mercury Lounge before traveling to Japan to promote his successful coffee brand, Dark Matter. While there, he spoke on the 35th anniversary of PiL’s Live In Tokyo album before returning to Los Angeles to address students and faculty at the University of Southern California–their music business curriculum uses 2 of his books. The following evening, he returned to the stage with Ruby for the launch of the Cold Waves Festival in L.A. This was followed by a spoken word event at the Space Cowboy (think NPR’s “The Moth”) and a reprise of his PiL presentation at the Kodak Theater in L.A and the Lennon Rehearsal Studios in San Francisco. Martin also received coverage in the latest issue of Rolling Stone magazine in relation to a recently released documentary film called, The Public Image is Rotten, Johnny Rotten’s reflection on his 40 years with PiL.
Martin wants everyone to know that he will be bringing his latest real world experience (and some jetlag) back into his classes at Millikin. Armed with these new experiences and first hand accounts, he will continue his efforts to bring a re-invigorated relevance to the Music Business curriculum at Millikin by, in his words, “setting fire to traditional marketing, packaging, and branding concepts.” Stay tuned!
September 11th Memories: My Time In and Out fo PiL @ The Bowery Electric, New York City, NY
September 12th W/ Ruby @ Mercury Lounge New York City, NY
September 20th and 21st Tokyo Shibuya, 35th Anniversary of Live In Tokyo- Public Image Ltd. (As well as a pop-up shop with Dark Matter Coffee!!!!)
September 25th Guest Lectures on campus @USC Los Angeles, CA
September 26th W/ Ruby @ The Echo Los Angeles, CA
September 27th Guest Lectures on campus @ USC Los Angeles, CA
September 27th Reading with Space Cowboy Books 7:30PM 1716 W Sunset Blvd Los Angeles, CA
September 28th Memories: My Time In and Out of PiL @ The Santa Monica Building Dub Stage Room, Los Angeles, CA
September 29th W/ Ruby @ DNA Lounge, San Francisco, CA
September 30th FREE Memories: My Time In and Out of PiL @ Lennon Rehearsal and Music Services, San Francisco, CA
October 5th Speaking At DuPage College’s Music Friday 12PM