Digital Marketing Specialists

Students who complete a Certificate in Digital Marketing will have the skills to write and post blogs, create press releases, track metrics, and maintain business digital media platforms like LinkedIn, Facebook, Twitter, YouTube, Pinterest, and Instagram. Students are expected to have a specific application for these skills; they will use the skills to supplement a declared major or to support the marketing efforts of an employer.

Required courses (9 credits)

  • MK200 Principles of Marketing
  • MK308 Consumer Behavior & Analytics
  • MK363 Brand Loyalty through Digital Media

Digital Marketing Electives (3 credits)

  • MK307 IMC Campaigns
  • MK310 Personal Selling & Sales Management
  • MK330 Event Planning
  • MK360 Special Topics
  • MK365 Brand Loyalty Experience

Digital Marketing Certificate Fall 2019