Division of Enrollment
Position Title: Content Marketing Strategist
Department: Marketing & Media Relations
FLSA Category: Exempt
Reports to: Associate Marketing Director
Works Closely with: Marketing & Media Relations Team, Admissions, University Clients
Directly Supervises: N/A
Job Summary: Millikin University seeks a Content Marketing Strategist to serve as the principal voice for Millikin communications and to shepherd marketing projects to completion. From web content to advertisements, recruitment materials to newsletters, the Content Marketing Strategist must write copy to reflect the University’s brand and to emphasize message consistency. The Content Marketing Strategist is also responsible for creating, implementing, and optimizing social media content to build brand awareness. A successful candidate enjoys writing, utilizing social media, and working collaboratively with faculty, staff, and students across the university.
All employees are expected to uphold the values of the University. At Millikin University, we value:
Commitment to the discovery of knowledge
Passion and enthusiasm
Dignity and respect for individuals
A diverse and inclusive community
Integrity and responsibility
Advancement of the greater good
Conceptualizes, writes, and edits content for a diverse array of University projects.
Provides leadership in the development of creative campaigns and strategies for marketing to key target audiences.
Serves as primary social media expert by developing a social media strategy and monitoring and engaging with Millikin’s social media community.
Maintains consistency of brand voice throughout communication platforms.
Manages assigned marketing projects.
Plans and creates appropriate publications in accordance with specific budgetary requirements.
Meets clients to develop content.
Manages multiple projects simultaneously and delivers projects to meet deadlines.
Collaborates with the marketing and media relations team and across campus.
Additional job related duties as required by the supervisor.
Other duties as assigned by the Associate Marketing Director.
Minimum Position Qualifications:
Bachelor’s degree in writing, communication, marketing or other related field, plus three years professional experience.
Excellent copy writing and interview skills.
Working knowledge in creating marketing campaigns.
A keen understanding of the role of current and emerging communication technology.
Ability to operate under pressure and to meet deadlines.
Excellent computer skills.
Ability to work independently on projects and also collaborate as a strong team member.
Ability to deliver a high quality product in a fast-paced environment with a consistently heavy workload.
Knowledge of MLA and AP style writing guidelines.
• Experience working as a communicator in a higher education or sales/recruitment setting.
• Master’s degree, plus three years of professional experience.
- Dexterity to operate a keyboard
- Typically sitting at a desk or table
- Occasionally lifting 25 lbs. or more
- Hearing and visual acuity within normal range
- Typical working conditions found in most administrative work areas
Qualified applicants should submit a cover letter, resume and contact information for three professional references by clicking the apply tab below. Review of applications will begin immediately and continue until the position is filled. Employment and first day of work is contingent upon successful completion of background check. Millikin University is an equal opportunity employer. Women and minorities are encouraged to apply. Millikin offers a competitive salary and full benefit package.