Program Highlights

The Sport Management major addresses the unique position of sports in American business. Our program prepares students for careers in:  

  • College and Professional Sport Management
  • Athletic Administration
  • Retail Marketing
  • Event and Facility Management
  • Fitness Industry

Students will learn the business of sports through a combination of coursework from the Department of Exercise Science & Sport and the Tabor School of Business.

The business core provides a broad spectrum of courses in specialized areas of the sport business community. The Sport Management curriculum follows the recommendations of the North American Society for Sport Management.

Plan of Study

Departmental Course Offerings

Courses change each semester, so this list should not be considered a commitment to these individual topics. However, this does represent a list of many of our current and popular courses. The list is provided so that you can begin to imagine your academic career at Millikin in this major.

Sport Technology Sport organizations and sport media increasingly use technology to communicate, market products and services; assists sport instruction and administer sport and recreation activities.  The course is a survey and introduction of software used by sport organizations. (ES120)
Sport Management Practicum I The first practicum in a series of four integrative experiences for Sport Management majors is an introductory experiential learning opportunity.  The practicum integrates coursework with planned and supervised professional experiences in campus sport and fitness organizations. (ES131)
Personal and Community Health This is an introductory course surveying topics and issues pertaining to the health/wellness classroom.  Developing the wellness concept; physical, mental, social, emotional, environmental, and spiritual well-being are discussed.  (ES160)
Introduction to Safety This is a foundation course designed to provide standard information on safety and accident prevention in the school environment, as well as in the workplace and home.  Identifying safety hazards and education for proactive rather than reactive responses is a major emphasis. (ES202)
Foundations of Sport Mgmt. The course surveys the functional areas of contemporary sport management and the career preparation of professionals in the field.  Students will be introduced to the historical background, unique nature and current issues in sport management. (ES210)
Sport Management Practicum II The second practicum in a series of four integrative experiences for Sport Management majors is an introductory experiential learning opportunity.  The practicum integrates coursework with planned and supervised professional experiences in intercollegiate athletics. (ES231)
Intercollegiate Athletics Each seminar will bring unique features to the classroom in the field of sport management. Topics featured include, but are not limited to: event management, behavioral dimensions in the sport culture, ethics in sport management, interpersonal and mass communication, fund raising, sport finance, legal aspects of sport management, leadership, sport law, officiating, special population needs, facility management, and strategic planning and forecasting. Required for Sport Management emphasis. Open to all students. Prerequisite: junior standing. (ES281)
Event and Venue Management This course integrates the various management functions of public assembly facilities and planning sport events.  Students focus on advanced management principles, practices and methods. (ES300)
Sport Management Practicum. III The third practicum in a series of four integrative experiences for Sport Management majors is an introductory experiential learning opportunity.  The practicum integrates coursework with planned and supervised professional experiences in intercollegiate athletics. (ES331)
Practicum in Sport Performance This practicum engages Health, Fitness and recreation students in integrative experiences under the direction of faculty.  The practicum integrates coursework and performance standards of professional organizations with planned and supervised professional experiences in planning and implementing personal training activities. (ES350)
Sport Marketing Sport Marketing applies marketing principles and techniques to sport including sport events, sport products, ticket sales and sport sponsorship.  Marketing strategies including sales, promotions, public relations and advertising of sport will be emphasized. (ES400)
Sport Management Practicum IV The fourth practicum in a series of four integrative experiences for Sport Management majors is an introductory experiential learning opportunity.  The practicum integrates coursework with planned and supervised professional experiences in sport marketing, ticket sales and promotion. (ES420)
Internship in Sport Management These courses are designed to provide opportunity outside the classroom to develop professional training and experience for students specifically in the sport management discipline.  Internships are established in cooperation with agencies, businesses and institutions. (ES475/ES476)
Global Sport Issues This seminar will address the intertwined relationship between globalization, mega-sport events and development.  The focus will be on global sport and local economy, sport and global capital, sport and identity, sport and inter-racial relations, youth and sport and sport and social agency in the context of ethical decision making. (ES482)